Head of Product GTM

Mauricio Barra

Mauricio Barra is a seasoned marketing and GTM executive and currently serves as Head of Product Go-to-Market at Ambient.ai, where he leads the company’s GTM strategy — spanning product positioning, launches, sales, and partner enablement, and pricing and packaging. With deep experience across AI, computer vision, cloud, and enterprise software, Mauricio has held marketing leadership roles at Skydio, Confluent, and VMware, helping scale each through pivotal growth stages. He holds an MBA from The Wharton School and a B.S. in Electronics and Communications Engineering from Tecnológico de Monterrey.

Resources By This Author

The Complete Guide to Implementing AI for Workplace Safety

Data Center Physical Security: What Traditional Systems Miss and How AI Fills the Gap

Step-by-Step to Implement Security Systems with Real-Time Weapon Detection

AI Strategies to Reduce MTTA in Physical Security Operations

School Safety Statistics for 2026: Trends Every Leader Needs to Know

Why Manual Forensic Video Analysis Is Becoming Obsolete

Perimeter Security Challenges and How AI Threat Detection Can Help

How AI Transforms Corporate Property Monitoring from Detection to Prevention

From Reactive to Proactive: The New Era of Workplace Violence Prevention with AI

How AI Distinguishes Actionable Threats From Noise in Physical Security

How Computer Vision in Security Systems Works

Introducing Ambient Pulsar: The Reasoning VLM that Unlocks Agentic Physical Security

Weapon Detector vs. Metal Detector: How They Work

Cloud Physical Security: Benefits, Use Cases & Best Practices

AI Gun Detection for Schools: Complete Guide + 6 Solutions

Gun Detection Algorithms: YOLO vs. CNN vs. Transformer Models

Weapons Detection Systems: Beyond Traditional CCTV to Proactive AI Security